Six channels. One foundation check.

Most ad accounts are scaled before the funnel is proven, on conversion events that don't actually reflect revenue. The spend grows, the dashboard looks busy, and nobody can explain what's working. We rebuild the tracking and event structure first, then scale against verified revenue events - not vanity metrics.

Beyond Google and Meta, the same discipline extends to Reddit, Quora, and LinkedIn where the audience justifies it.

Affiliate channels are usually built on reach - partners, clicks, sign-ups - with no back-calculation of payout against actual revenue. The channel looks active but contributes almost nothing. We vet partners on unit economics, negotiate payout structures tied to real outcomes, and drop partners whose audience doesn't match.

Keyword strategy is often disconnected from business goals, chasing traffic volume that never converts. And execution stalls when the marketing team and tech team aren't aligned on what actually ships. We tie keyword strategy to revenue intent, and plan execution with your tech team from day one.

Influencer marketing carries high spend and long experiments, which makes it slow and expensive to call off what isn't working. We run smaller, faster tests against clear fit criteria, and only commit real budget once an audience match is proven.

PR and events too often chase the loudest room rather than the right one - publications and stages that look impressive but don't reach the actual buyer. We re-target outreach toward the places that are genuinely relevant to your customer, including offline activation where it fits the category.

Performance creative underperforms when it's running against a brand that was never clearly positioned. No amount of ad optimisation fixes a muddled message. We lock positioning and messaging before a single piece of creative gets made - so everything downstream has something solid to stand on.